Family Groove, the short film.

In Family Groove, I drew inspiration from the vibrant energy of 90s sitcoms to create a nostalgic, yet modern, family-centric editorial shoot. As the Director of Photography and Creative Director, I worked to capture the playful, wholesome essence of 90s sitcoms. The concept focused on showcasing the fun, quirky vibe of family life with a fashion-forward twist, using classic 90s aesthetics for viewers to experience back into a time of carefree fun and unity.

This project combined fashion and storytelling, bringing out a sense of familiarity and joy while introducing a high-fashion angle that added sophistication and depth to the nostalgic setting.